LETTER DESIGN TO LOGOTYPE DESIGN
Workshop Duration: 3 to 6 Days
It is a very good fundamental experience and skill of constructing letter forms reflecting the understanding of basic visual principles of stroke weights, visual center & proportion, and character width. One also explores in depth, the type & slant of the pen/tool and treatment to strokes, joints & endings, contributing towards characteristics of a style.
This basic experience and skill are then creatively explored to logobility, legibility, and readability required for identity design.
Session 1:
Script Writing: Roman capitals with a quill pen, Rustica capitals with a flat brush and Devanagari letters with reed pen
• A crash refreshing practice of writing the letter forms to establish the understanding and sensitivity to visual principles of stroke weights, visual center & proportion and character structure & width etc.
Session 2:
Letter design in Sans Serif style
• Style exploration with 3 representative letter forms “H,G & N” in any weight & width in upright mode by hand
Session 3:
Letter design for Logotype
• Choose or create an appropriate product/industry/organization for a style
• Customize/ Design the letterforms for logotype identity
• Critic and refine from relevance, recall, logobility, legibility and readability points.
• Extend it with tagline or logo name if needed, and find the appropriate font and relation/composition with the logotype
Session 4:
Extending Logotype parent identity to sub-identities
• It can be for different departments/industries/business
• It can be for different countries/languages/scripts
Mahendra Patel 
Amazing as a printer I never know much went into producing new fonts, well done
You’re writing very detailed,Pay tribute for your requirements. Reading this post reminds me of my old room mate! He always kept speaking about this. I will forward this informative article to him. Sure he’ll use a good read. Thanks for sharing!
Rather delayed confessions: Loved this workshop as Master’s student (IDC, 2009). This workshop was very rewarding and memorable. Thanks to your infectious enthusiasm and energy! So blessed to have learned from you Sir!