Academic

I. SCRIPTWRITING
Course Duration: 1 to 2 Week Units

It gives a good understanding, sensitivity & skill of creating well constructed and proportioned letterforms with different writing tools like a quill, reed, and brush, at different determined angles. It also builds sensitivity for judging letter form, structure, spacing, and alignment as well as treatment of the strokes, joints, and endings. Course overview, as below:

Assignment 1:
Roman Capitals: script-writing with a quill pen

• Make a quill/flat nib pen
• A page with vertical & horizontal stroke letter forms
• A page with a vertical, horizontal & diagonal stroke letter form
• A page with some words

Assignment 2:
Rustica Capitals: writing with a flat brush

• A page with all capitals
• A page with some words/text

Assignment 3:
Devanagari; script writing with a reed pen

• Make a reed pen
• Write some basic letterforms
• Write some Text/words

Assignment 4:
Writing different scripts with different tools

• Write some text/words and create a good composition 


II. LETTER DESIGN
Course Duration: 2 to 3 Week Units

It is a very good fundamental experience and skill of constructing letter forms reflecting the understanding of basic visual principles of stroke weights, visual center & proportion, and character width. One also explores in depth, the type & slant of the pen/tool and treatment to strokes, joints & endings, contributing towards characteristics of a style. Course overview, as below:

Assignment 1:
Roman script writing with a quill pen

• A crash refreshing practice of writing the letter forms in serif style, to establish the understanding and sensitivity to visual principles of stroke weights, visual center & proportion and character structure & width etc.

Assignment 2:
Letter design in Sans Serif style

• Design exploration with 3 representative letter forms “H, G & N” in any weight & width in upright mode by hand
• Select 3 of the styles and design letter forms to write “HONGUSKY” on computer

Assignment 3:
Letter design style exploration

• Style exploration with the word “HONGUSKY”
• Select 1 of the styles and design other letter forms to write some more words/text


III. LETTER DESIGN TO LOGOTYPE DESIGN
Course Duration: 3 to 5 Week Units

It is a very good fundamental experience and skill of constructing letter forms reflecting the understanding of basic visual principles of stroke weights, visual center & proportion, and character width. One also explores in depth, the type & slant of the pen/tool and treatment to strokes, joints & endings, contributing towards characteristics of a style.

This basic experience and skill is then creatively explored to logobility, legibility, and readability required for identity design. Course overview, as below:

Assignment 1:
Roman script writing with a quill pen

• A crash refreshing practice of writing the letter forms in serif style, to establish the understanding and sensitivity to visual principles of stroke weights, visual center & proportion and character structure & width etc.

Assignment 2:
Letter design in Sans Serif style

• Style exploration with 3 representative letter forms “H,G & N” in any weight & width in upright mode by hand
• Select 3 of the styles and design letter forms to write “HONGUSKY”  on computer

Assignment 3:
Letter design for Logotype

• Choose or create an appropriate product/industry/organization  for a style
• Customize/ Design the letterforms for logotype identity
• Critic and refine from relevance, recall, logobility, legibility and readability points.
• Extend it with tagline or logo name if needed, and find the appropriate font and relation/composition with the logotype

Assignment 4:
Extending Logotype parent Identity to sub-identities

• It can be for different departments/industries/business
• It can be for different countries/languages/scripts

Assignment 5:
Appling Logotype identity to basic stationery design

• Design the letterhead, visiting card and envelope with the identity, branding and informational elements keeping from the content point of view like reference no., date, subject, and signature as well as a structure like folding, punching, filing and retrieving.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s